February 9, 2017, by Erik Larson

Telling the Jobs Story for your Industry

One of biggest changes we are seeing in the world of policy advocacy is the doubling down on the job creation narrative. Your industry's impact on jobs and its prospects for future growth is everything. Yes, this topic has always been important, but with the Trump administration impact on federal policy, and Republicans holding a trifecta (control of legislature and governor's office) in 25 states versus only 6 held by Democrats the importance of the jobs story has reached new heights.

Does this politic shift have you scrambling for a solution to produce economic jobs reports? For thousands of industry associations around the country, the answer is most certainly yes.

Let's shore up our understanding of how jobs data works with a quick look at the basics.

3 Components of Jobs Data:

  1. Industry: You've probably heard of NAICS codes, but what are they? NAICS stands for North American Industry Classification System, and is the standard used by Federal statistical agencies to classify businesses and collect data on them consistently. In most cases, industries are made up of multiple NAICS codes for both functional areas (e.g., Manufacturing and Services) as well as sub-industries (e.g., Electronic Manufacturing and Computer Assembly).

  2. Occupations: Within an industry there are numerous occupations across the spectrum of workers. These different job categories are defined by SOC codes (yay! more acronyms). SOC stands for Standard Occupational Classification, and like the industry codes above, these are used for the collection and publishing of data on occupations across different industries (e.g., Electrical Technician and Operations Manager).

  3. Regions: This one is pretty simple but bears mentioning. Industry associations represent the market for local, regional, state or national groups of companies. A state level association will collect data on only its state, generally, whereas a national will require 50-state coverage. However, there is also the question of sub-regions, such as county-level data or even specific metropolitan areas.

Now for the hard part.

In order to tell the jobs story we need to collect the data (and the most current data available, for that matter). In order to collect the data, we need to combine data tables on multiple industries, multiple occupations and be able to slice it by region. This is where consultants get paid the big bucks, because the collection and merging of all this data using traditional methods is difficult and time consuming.

That is what we created eImpact Report. To help you quantify and communicate your jobs story and automate everything for you.

A 1 Minute Video on How We Do It

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