Using Economic Data to Impact and Influence
Economic data is used to add context and credibility to a position, influence key stakeholders, and drive policy initiatives forward. This data is widely available today from both public and private sources, opening up new opportunities to leverage the data beyond traditional reports.
The purpose of this white paper is to explain how to harness the influential impact of economic data by choosing key metrics from reliable sources to create a compelling and persuasive narrative.
What is economic impact and how is it measured? Sources of available data and a breakdown of impact measurements.
What data should I use? How to choose the numbers that best tell your story, and standard ways to define your industry.
Telling your story. Best practices to use simple, visual ways to communicate data for maximum impact.
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