May 22, 2019, by Erik Larson

Measuring the Brain Drain (or Gain?) Effect

Detailed information on where graduates and skilled workforce are migrating to

We get asked quite often if we can measure the effect of brain drain. Brain drain, or the loss of talent and educated folks to outside areas, is something many people feel but can only articulate through anecdote, for the most part.

Companies are restless when they fear the workforce may be shrinking. In many industries, good talent is the currency and primary gating factor to growth.

We thought it was time to create a post around data strategies for measuring the elusive "brain drain". We hope you find it helpful. If you'd like to discuss measuring brain drain in your area, feel free to drop us a line.

Where are graduates migrating to?

  1. Overall migration
    It is now possible to analyze different data sources and determine where recent graduates of local instituions are migrating to. Sometimes an overall picture of the trend can help steer conversations around workforce retention.

  2. Specific skillsets
    What if you wanted to look at something more specific, such as software engineers? This level of granularity is also now possible to surface, helping you get actionable insights. This can help you design smarter programs to connect local graduates to local job opportunities.

  3. Engaging partners
    With insights in-hand, now you can engage educational institutions and other partners with more than anecdotal information. eImpact specializes in creating easy-to-consume data narratives to communicate these insights to a broad audience.

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