October 22, 2020, by Erik Larson

Greater Green Bay Chamber introduces Scorecard Dashboard

A first-of-its-kind economic development scorecard for Greater Green Bay

Green Bay, Wis. (Oct. 22, 2020) – The economic development arm of the Greater Green Bay Chamber introduced an economic development scorecard this week at GreenBayMade.com, a first of its kind for tracking key economic indicators in the Greater Green Bay area.

The scoreboard is a regional economic performance dashboard providing performance metrics demonstrating the region’s broad economic health covering the Greater Green Bay MSA’s target industries, said Kelly Armstrong, vice president of economic development, Greater Green Bay Chamber.mpact of the virus and subsequent executive orders, so businesses can move toward recovery.”


The site provides the latest labor market, industry and socioeconomic data available, and will report metrics on business expansion projects in Brown County and the Greater Green Bay MSA. These will include job impacts, earnings impacts, capital investment impacts and overall tax revenue impacts on the economy.

The ability to communicate this kind of data effectively is crucial to successful economic growth. It can make all the difference in landing projects, receiving funding and creating needed policy changes.

- Kelly Armstrong, VP of Economic Development

The scorecard will provide us with nearly real-time data on the health of our region’s economy. It can make all the difference in landing projects, receiving funding and creating needed policy changes. This information will help us be more nimble and help us better deploy our resources to achieve positive results for our residents and our employers.
- Paul Evert, Chairman, Greater Green Bay Chamber

The scoreboard, housed at GreenBayMade.com and under the economic development section on the Chamber’s website at GreaterGBC.org, provides valuable statistics that will be updated quarterly, including:

  • - Regional overview (population, median household income, region employment, unemployment rate);
  • - Workforce by industry including measurements such as top five occupations by industry;
  • - Target industry snapshot including breakouts for manufacturing, healthcare, food & beverage processing, transportation & logistics, and paper & packaging;
  • - ALICE (Asset-Limited, Income-Constrained, Employed) data including percent of cost-burdened households;
  • - Job postings index;
  • - Economic development projects including total projects, new jobs created, new capital investment and new square footage;
  • - Population and job trend and forecast.

The dashboard was created by eIMPACT in partnership with Emsi and the Greater Green Bay Chamber with information sourced from Emsi at economicmodeling.com.


Established in 1882, the mission of the Greater Green Bay Chamber is to strengthen member businesses, enhance economic and workforce development, and improve the quality of life in our community and region. For more information, call 920.593.3400 or visit greatergbc.org.

Interested in exploring a data dashboard to promote your region and win more projects? Click the button below to schedule a call.