Who We Are

eIMPACT is a data visualization software company headquartered in White Salmon, WA (in the Portland metro but deeper in the Silicon Forest), where we enjoy great quality of life along with an awesome tech community (see the full report here!). In addition to being data geeks, we are extremely (and obsessively) focused on our clients' success. We are also committed in an inclusive company culture built on guiding principles of mutual respect and accountability.

Our Story: The Journey to No-Code Data Visualization

As data and software experts, our journey began while helping a client solve an urgent data visualization and reporting problem. They were spending excessive amounts of time and budget on one-off data analysis, and manual data collection. With demands on staff time increasing, they needed a partner to take data visualization off their plates and simplify their lives.

The idea of eIMPACT was born.

Within weeks of launch, our client realized dramatic results in saved staff time and better engagement with their stakeholders. The cost of the eIMPACT solution was returned several times over.

After we helped our first client we realized the same problem existed everywhere we looked: organizations everywhere are searching for ways to tell their story more effectively, using data. We have been on a mission to help drive results through democratizing data visualization ever since.


Erik Larson


Erik is CEO of eIMPACT. Formerly the VP Customer Success, he maintains this customer-driven focus as the chief cook and bottle-washer. Erik has held leadership roles in startup and growth-stage companies in the data analytics space. He loves skiing, drumming, and being with his family (twin sons keep things interesting).

Michael Church


Michael is CFO of eIMPACT. Michael has over 20 years’ experience in investment and corporate finance and enjoys the competitive and ever-changing work environment that the technology sector offers. Outside of work, Michael enjoys spending time with his two daughters, reading, skiing, mountain biking, and most other outdoor activities.

Richard Pfister

Director of Communications

Richard runs communications and outreach at eIMPACT. A journalist by training, he has been developing business and communication strategies for startups and other organizations for the past decade. Whenever possible, Richard likes to try out new downhill MTB trails in the Rockies.

Dave Cole

Senior Software Engineer

Dave combines 30 years of full-stack software development experience in ad agency, startup, and enterprise circles with a background in project management and entrepreneurship. When he's not arm-deep in code, you'll find him riding vintage Vespas, snowboarding, and exploring new hot sauce recipes. Dave works with eIMPACT via Site.Work.