How People Are Using eImpact Report
One of the things we hear a lot from association executives is the desire to own the conversation around their industry's economic impact and jobs creation effects. They need to do this across a broad range of settings, from in-person meetings with policymakers, to web and the media.
How does this work in practice? We took a couple recent examples of people using eImpact Report in their day-to-day activies, from advocacy to communications. What we found really interesting is the ability for these association leaders to create effective narratives from the data, and go beyond the "one size fits all" approach of traditional economic impact reports.
National Association of Minority Contractors - OR
As the voice of our members and of the industry more broadly, we want to improve the awareness, capacity, and skills of certified minority-owned businesses to achieve economic independence. In order to do that we need to have the data and the ability to communicate it in a way people understand.
~ Nate McCoy, Executive Director
- Jobs and Market Share Report. The construction industry in Oregon is huge and growing twice as fast as the economy overall. But NAMC needed to be able to tell its members what portion of that market they currently represented, along with minority-owned firms overall. From there, a strategy to grow their share and create new opportunities could be established. Without the data and the ability to communicate it, this strategy would not have been possible.
This is a snapshot of the NAMC report.
- Boosting Web Presence. Most economic impact reports are static (usually a PDF file) and are buried somewhere on an association website where only the most diligent of searchers can find it. Even when they do, the data in a traditional report is by nature out of date at the time of reading, since figures from the prior year are generally used. With eImpact Report, NMAC put a "living document" right on the front-end of their website. All tables, charts and visualizations in the report are updated with the newest data available, automatically.
This table from the NMAC report is auto-updated with the latest quarterly data available.
Technology Association of Oregon
The reports have a very intuitive, logical layout. We were able to place several eye-grabbing stats at the top of the page, then, as a user scrolls down the report, we were able to provide increasingly richer and more complex data using maps, charts, and graphs.
~ Skip Newberry, CEO
- Advocacy on the Hill. Skip took his eImpact Report to the Hill with him, live on an iPad. Instead of pushing paper across the table Skip had a visual, interactive way to communicate his message on the technology industry. He used the sharing links to the report to prepare staffers before the meetings, and also as a leave-behind (complete with link-tracking to measure engagement).
Here is Senator Wyden reviewing the TAO report in a meeting in Washington, DC.
- With the Media. Shortly after his Hill visits, Skip and the TAO story were featured in the Portland Business Journal in a piece titled 'Making the case in a post-fact world'. Here too, links to the eImpact Report got the data and message out there even more broadly.
With eImpact Report you can become your industry's voice. We give you all the data and tools you need to make it credible and visual.
Your industry. Your economic impact.
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